We use recycled polyester in many of our clothes and only organic, rather than pesticide-intensive, cotton. So we work steadily to reduce those harms. We know that our business activity – from lighting stores to dyeing shirts – creates pollution as a by-product. We donate our time, services and at least 1% of our sales to hundreds of grassroots environmental groups all over the world who work to help reverse the tide. For us at Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. The approach we take towards product design demonstrates a bias for simplicity and utility. Our values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. In each sport, reward comes in the form of hard-won grace and moments of connection between us and nature. None require a motor none deliver the cheers of a crowd.

Alpinism remains at the heart of a worldwide business that still makes clothes for climbing – as well as for skiing, snowboarding, surfing, fly fishing, paddling and trail running. Patagonia grew out of a small company that made tools for climbers. Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.

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